Dean Mansfield

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Dean is the President and CEO of Systum, an all-in-one platform that allows wholesale distributors to successfully operate a B2B ecommerce business. Before Systum, Dean has helped thousands of companies scale their businesses through sustainable revenue growth, including leading NetSuite to its IPO in 2007.

Customer Centricity Isn’t Just About the Customer

| Dean Mansfield

As ecommerce grows and expectations rise, experts say we can achieve Amazon-level service if we practice customer centricity. Many take this to mean putting the customer at the center of your business and provide amazing service. But customer centricity isn’t all about the customer – it’s really about the customer record.