Shopping malls are well-positioned to become a centralized operating system for smaller retailers to leverage the operational and financial benefits of things like BOPIS and curbside. Creating a flexible range of services, spaces, leases and more will help malls regain community relevance and become profitable. Here’s how it can happen.
DeAnn Campbell is leading the next evolutionary era of retail: the shift beyond converged commerce to Harmonic Retail,™ where online and offline experiences don’t merely integrate but interact, enrich and react upon one another to create a living, harmonized brand expression throughout the customer journey. DeAnn holds a Bachelor of Architecture, is LEED ID+C accredited and currently heads up retail strategy and insights at Harbor Retail.