DeAnn Campbell

deann_campbell@harborretail.com

DeAnn Campbell is leading the next evolutionary era of retail: the shift beyond converged commerce to Harmonic Retail,™ where online and offline experiences don’t merely integrate but interact, enrich and react upon one another to create a living, harmonized brand expression throughout the customer journey. DeAnn holds a Bachelor of Architecture, is LEED ID+C accredited and currently heads up retail strategy and insights at Harbor Retail.

shopping malls

How America’s Shopping Malls Can Thrive As Ecommerce Grows

| DeAnn Campbell

Shopping malls are well-positioned to become a centralized operating system for smaller retailers to leverage the operational and financial benefits of things like BOPIS and curbside. Creating a flexible range of services, spaces, leases and more will help malls regain community relevance and become profitable. Here’s how it can happen.