DeAnn Campbell
DeAnn Campbell is leading the next evolutionary era of retail: the shift beyond converged commerce to Harmonic Retail,™ where online and offline experiences don’t merely integrate but interact, enrich and react upon one another to create a living, harmonized brand expression throughout the customer journey. DeAnn holds a Bachelor of Architecture, is LEED ID+C accredited and currently heads up retail strategy and insights at Harbor Retail.
Shopping malls are well-positioned to become a centralized operating system for smaller retailers to leverage the operational and financial benefits of things like BOPIS and curbside. Creating a flexible range of services, spaces, leases and more will help malls regain community relevance and become profitable. Here’s how it can happen.