Debra Ellis
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.
Holiday season is a make or break time for retailers. Connecting with customers after the holiday dust has settled reminds them of a positive experience in a way that is more likely to be remembered. Here are some ideas to get your plan started.
Strategies designed to find and fill needs attract high value customers who keep coming back and bring their friends. It is obvious which type of marketing is best for long-term corporate success. The challenge is creating the strategies that work best in a real-time marketing arena that includes multiple channels.
Matching the email marketing message to customer type and expectations improves response and engagement. Testing targeted email marketing to see how it affects results is a part of every successful marketing strategy.
Getting the most from your marketing dollars requires optimizing every channel and taking advantage of every opportunity to reach more people. There isn’t a magic formula that catapults your brand to the top, but consistent application of best practices and participation in partnerships creates the foundation that expands your marketing reach exponentially.
Marketers have to find ways to extend their marketing reach without significant investment.
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
Hit-&-run customers are the hardest to identify because they imitate all of the other customer types. Here are 5 tips to help identify them.
The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of