Debra Ellis

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Keeping a Good Brand Reputation in a Digital World

| Debra Ellis

The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.

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Plan Now so Holiday 2013 Keeps on Giving in 2014

| Debra Ellis

Holiday season is a make or break time for retailers. Connecting with customers after the holiday dust has settled reminds them of a positive experience in a way that is more likely to be remembered. Here are some ideas to get your plan started.

How to Use Email to Maximize Social Media Engagement

| Debra Ellis

The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of