The goal for Tractor Supply has been to meet the needs of its customers at every touchpoint in an effort to evolve and support their lifestyle. Find out how the 1,700-store company has managed to marry its in-store and digital operations, creating a winning omnichannel experience where physical and digital complement one another.
Originally an online-only high-end candy brand, Sugarfina has found innovative ways to connect its brand to the customer and reach new audiences both online and in store, its co-founder and CEO told attendees at eTail East in Boston.
Brookstone is filing for Chapter 11 bankruptcy protection and announced it would be closing 101 mall locations, claiming declining mall traffic as the culprit. Here is what CEO Piau Phang Foo had to say about the decision and the continuing operation of the business in other channels.
SEO is extremely important for local retail, with 46% of all Google searches being local. Adding to this, local searches often result in higher traffic conversions. These are just a few of the insights culled from 72 SEO stats in this informative infographic.
The Marketplace Summit is a one-day virtual event focused on helping merchant sellers get the most out of their online marketplace experience. Register today and join Multichannel Merchant and several ecommerce merchants as we discuss every aspect of creating a winning marketplace strategy.
Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.
Domestic back-to-school spending is projected to reach $27.6 billion this year or $510 per household, up slightly from $501 in 2017, according to data from Deloitte’s annual back-to-school survey. Here is what the rest of the survey revealed about the back-to-school shopping season.
Coffee brand illy has launched a new subscription program offering customers an 18-month coffee supply and a discounted or even free espresso machine at sign up. Here is how the new program reduces any frictions and frustrations for subscribers.
Guess is partnering with Alibaba Group to bring artificial intelligence to fashion and provide customers with a richer shopping experience combining online and offline elements. Here are some of the features of the FashionAI concept store and what it means for Guess.
Social commerce is a relatively new concept for many shoppers. Being able to shop through social media while engaging with a brand is one way retailers can have an exceptional shopping experience. Check out this infographic by 16Best.net as it highlights how social media is changing the way shoppers are shopping brands.