Daniela Forte

Content Manager

[email protected] / DForteMCM

Albertsons and Rite Aid to Merge

| Daniela Forte

Albertsons and Rite Aid plan to merge, with Rite Aid top executive John Standley as CEO and Albertsons chairman and CEO Bob Miller as chairman. Terms of the deal were not disclosed. See how the merger will expand Rite Aid’s omnichannel operations.

Walmart Enhances Mobile App with Store Assistant Capabilities

| Daniela Forte

Walmart has added features to its mobile app to help customers navigate stores quicker, including making Walmart Pay, the search bar and scanner more accessible and user friendly. See what these enhancements are and the plans why mobile commerce is such an integral part of the shopping experience.

Levi Strauss Grew Direct-To-Consumer Sales 15% in 2017

| Daniela Forte

Levi Strauss & Co. said its direct-to-consumer sales grew 20% in the fourth quarter and 15% for fiscal 2017, based on performance and expansion of the company’s retail network and its ecommerce growth. Here is what CEO and President Chip Bergh had to say about the quarter.

The State of the Catalog is Alive and Well

| Daniela Forte

While branding remains the top function for catalog, innovative merchants are leveraging their catalogs to drive customers online and provide inspiration through imagery. In this report by Multichannel Merchant, find out why the catalog is still an important marketing tool for merchants.

How to Optimize Valentine’s Day Gift Sales

| Daniela Forte

Valentine’s Day will be here as quickly as cupid can shoot his arrow. So how are shopping trends shaping this holiday? This infographic by Criteo gives a good look at how consumers are shopping for Valentine’s Day this year.

Crock-Pot Comes Under Fire for No Reason

| Daniela Forte

Slow cooker brand Crock-Pot came under fire last week as fans anxiously watched a gut-wrenching episode of “This is Us” where its lead actor is destined to perish in a fire started by the Crock-Pot. See what fans of the show said on social media and how the brand handled the situation.