To keep your millennial shopper happy, you need to engage them at every touch point through out the customer journey. Like all shoppers, millennials want to not only shop your brand, they want to experience it. This video by CNBC tells us a little bit about what millennials are expecting today from the brands they shop and the future of retail.
For retailers to understand a fair share of today’s market, they must understand the mobile shopping habits one of the biggest generations today – millennials. This infographic by Coupofy shares several insights into the millennial brain as it relates to their mobile shopping habits. See what they are and how it can help your business.
Instagram could be joining other social networks in allowing shoppers to purchase from several retailers on the platform. See what retailers will soon be partnering with Instagram and why it could prove to be beneficial.
Making it easy for customers to shop your brand and get what they want when they want and how they want is the name of the game for retail today. Here are four ways brands are using IBM’s artificial intelligence technology, IBM Watson to connect to customers.
The holidays are just around the corner and retailers are gearing up to increase their digital marketing and advertising strategies to offer online promotions earlier to increase sales for holiday 2016. Take an inside look at what some of the key trends and insights for holiday 2016.
Social login is growing in popularity, according to Janrain’s Consumer Identity Trends Survey. The results show that 75% of respondents suffer from password fatigue, and 93% are nonetheless concerned about how their account data is being shared or used. This infographic by Janrain offers more insights about social login behavior.
When it comes to sharing personal information, millennials are extremely reluctant. However, there is a gap between millennials wanting to secure access on all connected devices and their willingness to sharing data. Here is what retailers need to know about what millennials want when it comes to sharing their personal information.
Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.
Holiday spending is expected to increase this year in the U.S. with 44% of consumers planning to spend more than last year. See what else a new study from Accenture found about shopper attitudes and preferences heading into the holiday season.
Newell Brands Inc. announced it plans to sell its tools business, including the Irwin, Lenox and Hilmor brands to Stanley Black & Decker for $1.95 billion, saying the decision was reached as part of a series of strategic changes.