Daniela Forte

Content Manager

[email protected] / DForteMCM

Yihaodian

Walmart Creates New China Strategy, Sells Yihaodian to JD.com

| Daniela Forte

Walmart has entered a joint venture with JD.com that will create a shift in Walmart’s ecommerce strategy in China. The U.S. retail giant has sold its Yihaodian ecommerce marketplace to Chinese marketplace operator JD.com, and plans to retain the Yihaodian direct business and set up a retail presence on JD.com. Here’s what the deal means to both retailers.

Target Corp.

How Target Leveraged Flexible Fulfillment

| Daniela Forte

Target is moving full-steam ahead in being leaders in omnichannel. While the task wasn’t always so easy for the big box retailer, Target has come a long way. See what plans Target has in place and what the future holds.

7 Digital Marketing Trends of 2016

| Daniela Forte

The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.

Kohl’s Omnichannel Journey is Evolving

| Daniela Forte

Kohl’s has made great strides with its omnichannel strategy. In 2014, it began the journey when it rolled out buy online and pickup in-store. See how the brand continues to evolve with its omnichannel strategies.

Unlocking the Value from Your CRM Data

| Daniela Forte

Marketers have access to a valuable asset that can positively impact the customer experience and ad targeting. This infographic by Signal, shows how CRM data provides marketers the opportunity to shift to one-to-one marketing at a massive scale. Find out how to unlock the value of CRM data.