The Un-Union
MRO marketers Wilmar and Barnett merged last year
Slowly but Surely
As so-called old-economy catalogers, Wilmar Industries and Barnett took their beatings in a tech-happy stock market. Now high-tech has cooled and Wilmar
Splitting the Tab
If you’ve asked a restaurant to split a check lately, you might be able to appreciate the new brand management strategy at Newco, the holding company
YOUR NEW CUSTOMER
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
Ha-Lo bets big on the Web
The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value
Spiegel’s power play
Over the years, Spiegel Catalog has assumed more personalities than Madonna – and for the most part, with less success. The current Spiegel catalog tagline
Building a Better Brookstone
As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that
In search of CRM
It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’
CLOSE-UP: HENRY SCHEIN – Scheining Knight?
The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably
THE NEW FINGERHUT
Right here,” says Will Lansing, president of Fingerhut Cos., “we have the look and feel of the new Fingerhut.” He’s holding up a 1999 Spring Big Book.