Edik Mitelman
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Edik Mitelman is the General Manager of Privacy Cloud at AppsFlyer, an ecosystem collaboration and innovation environment which preserves end-user privacy. Edik is an experienced executive with previous leadership roles at Autodesk, Wochit, and Conduit. He also runs the Venture Creation and Product Innovation program as part of the GMBA at Reichman University.
With the new privacy era and the slow-but-certain abolishment of persistent identifiers, marketers have to figure out how to drive retargeting conversions. In 2023, the key to retargeting and hitting your KPIs still lies in brands’ first-party, user-level data – but not in the way you think it does.