Erin Lynch

[email protected] / LynchMCM

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

Is Same-day Delivery Really Possible Nationwide

| Erin Lynch

It seems as though almost every major retailer is looking into making same-day delivery a reality. Amazon, eBay, and Walmart, and the U.S. Postal Service are testing the waters of the delivery service, but there is still the question if it can actually be done.

How Instagram and Twitter Can Affect Your Brand Engagement

| Erin Lynch

When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.

Executive Summary: Shipping and Delivery

| Erin Lynch

Merchants are looking for ways to ship product the fastest way possible to satisfy customers, but in the most cost-efficient way possible for themselves. In this executive summary, you will learn how to renegotiate your current carrier contracts, why free shipping is now a cost of doing business, and more.

Tablet Users are Looking for the Physical World Experience

| Erin Lynch

Tablet users are now becoming one of the biggest forces to capture within the ecommerce world, but unfortunately only 7% of retailers are prepared to serve them. In this article you will learn a few tips from some of the speakers who focused on tablet use during the 2013 eTail West conference.

What Can We Learn from eBay and Amazon’s Q4? Go Mobile

| Erin Lynch

When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.

Ebay CEO Says Same-day Delivery Possible

| Erin Lynch

Ebay’s CEO John Donahoe said during the Goldman Sachs Technology and Internet Conference that he believes the ecommerce company can provide same-day delivery at scale. Donahoe said it can be done in a similar to the way the on-demand private driver company Uber conducts its business where private driving companies attempt to outbid each other for fares.