Eric Keating

eric@zaius.com

Eric Keating is the vice president of marketing at Zaius, a B2C CRM marketing platform. A go-to-market business leader, Eric is focused on helping top consumer brands grow by improving their understanding of customer behavior. Prior to joining Zaius, he was the vice president of the software-as-a-service division at Millward Brown Digital.

 

How to Sell on Google Shopping

| Eric Keating

The ecommerce behemoth’s vast product range, easy shipping options, convenience and speed mean that it has a stronghold on the ecommerce market. But you can compete and set yourself apart by offering a better customer experience and embracing opportunities offered by other channels. Here is why you should be selling on Google Shopping.

Don’t Be Afraid of Multichannel Marketing Attribution

| Eric Keating

Marketing attribution can be tricky. There are ways to get a better handle on multichannel marketing attribution for your own brand in order to see huge improvements in how you define the true ROI of your marketing. Here are four ways to make this easier for your brand.