Erik Morton

Erik is responsible for product, strategy and corporate and business development at CommerceHub. He has 15+ years of experience spanning technology, public markets, finance, strategy and operations. Erik joined CommerceHub in 1999 and returned to the company in 2012 after founding and running ecommerce software provider Initiate Commerce and serving as head of products and services at Merit Pages.

Retailers Get Hip to Recommerce: Why this Trend is Here to Stay

| Erik Morton

Given the increased focus on sustainability and an Instagram-fueled focus on one-of-a-kind, vintage items, the growth and revenue potential of recommerce was inevitable. To be successful with this approach, you need to ensure that the customer experience is at its best, which is challenging given the logistics. Here are some tips.

Omnichannel Investments Pay Off for Brick-and-Mortar Retailers

| Erik Morton

While things look dire in physical retail, investments in omnichannel are paying off for some traditional retailers. There are similarities in the playbook across a diverse group of companies, including aligning physical stores with the ecommerce channel, investing in private brands, and aggressively expanding product assortment. See how some of the leaders are staying ahead of the curve.