Erik Morton

Erik Morton is a public company executive and entrepreneur with twenty years of leadership experience in SaaS and ecommerce. As Vice President of Strategy and Corporate Development for CommerceHub, Erik focuses on strategy, partnerships, M&A and investor relations.

Omnichannel Investments Pay Off for Brick-and-Mortar Retailers

| Erik Morton

While things look dire in physical retail, investments in omnichannel are paying off for some traditional retailers. There are similarities in the playbook across a diverse group of companies, including aligning physical stores with the ecommerce channel, investing in private brands, and aggressively expanding product assortment. See how some of the leaders are staying ahead of the curve.