Esther Kestenbaum Prozan
Esther Kestenbaum Prozan is President and COO of Ruby Has Fulfillment. She has held leadership and C-suite roles within ecommerce and retail technology companies for 20 years. Prior to her role at Ruby Has, she was CEO of DayOne, a multichannel provider of baby and prenatal services. Prior to that she was founder and CEO of TheShops.TV, an ecommerce company leveraging QVC-style video. She has also held SVP and VP roles with various retail marketing technology companies and holds supply chain certifications including Six Sigma Black Belt and APICS CPIM.
For any DTC brand, choosing a 3PL is a huge decision. Order fulfillment is your single biggest cost line item. More importantly, your fulfillment provider will be entrusted with all of your inventory. The consequences of a poor choice can be catastrophic, while those of a good choice could be life-changing. Here are 8 key things to look for.