Making good ideas work
Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase
Delving into data-driven marketing
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In
Data Strategies: Six Steps for Defining Growth Strategies
You attend a lot of meetings. The question always come up,
Review Your Remail Strategy
Remails to best-customer groups maintain about 65% of the original response rate for the group: If the best-customer group earns an 8% response rate on the first drop, the remail will earn 65% of the 8% (.08 x .65 = .052, or 5.2%). Not bad. How many of your average-customer groups pull 5.2%? Any rental lists pull 5.2%? You can see why a remail strategy is important to the overall growth and profitability of the company.
The top 5 metrics for your business
How is your catalog doing for the first half of the year? What does that mean for the rest of 2005? While you may need to crunch some numbers to determine
Staffing Up for Success
Whether you’re launching a catalog or growing an established business, the question remains the same: Do employees equate to expenses or revenue? Creating