Greg Brown

Greg Brown is vice president of Melissa, provider of global data quality and address management solutions that span the entire data quality lifecycle and integrate into CRM, ecommerce, master data management and big data platforms.

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Fueling Global Growth With Clean Customer Data

| Greg Brown

Consider the issues caused by poor address data: Failed deliveries and marketing promotions sent via mail, creating hefty fees with no return on investment. While these issued are critical in their own right, the missed opportunities can cascade. Bad customer data can also negatively affect the customer relationship.