Greg Chapman

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Greg Chapman is the Senior Vice President of Business Development at Avalara. The company provides its compliance solutions embedded within partner’s software, therefore in his role leading business development and partnerships, Greg must be able to spot emerging trends in how businesses manage their financial planning, execution and growth strategies. Increasingly important to Avalara is how business expand across borders and into new sales channels, such as marketplaces, to accelerate their growth. Prior to Avalara, Greg worked with as a business development leader for Amazon.

ecommerce site feature

Pros and Cons of an Owned Ecommerce Website for Small Sellers

| Greg Chapman

Today’s small business owner can reach more customers in more ways. Between branded websites and marketplaces, the evolving nature of ecommerce means even the smallest businesses to effectively, efficiently reach a broader audience. But which makes the most sense from your business? Here are the pros and cons.

With so many cost-effective ecommerce options available to very small businesses (VSBs) with less than 50 employees, how do business owners know which channels make the most sense for their bottom line?