Greg Zakowicz
Greg Zakowicz is a senior ecommerce expert at Omnisend, an omnichannel marketing automation platform. Prior to Omnisend, Greg was a senior commerce marketing analyst at Oracle unit NetSuite, having worked at Bronto Software before it was acquired by NetSuite in 2015. With more than a decade of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. His subject matter expertise stems from staying on top of the latest retail, email marketing and consumer trends, and from his experience in providing commerce marketers from top firms with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.
When you see a red and white can of soda or a Peter Pan silhouette on a jar, you see a brand. You know the product. But what happens when you don’t have those visual cues to draw you to certain items when you shop? Here is what voice assistants could mean for the future of retail.
The holiday season exploded, much like a shot fired from a Red Rider carbine action, 200-shot, range model air rifle, with a compass in the stock and this thing that tells time. Here is a list of predictions from holiday 2017.
As 2017 finds itself in your rearview mirror, ask yourself a question. What changes did I make to my email program in 2017 that had a significant impact? Here are several tips to get you ready for the year ahead.
With email continuing to be one of the top-performing online marketing channels, it shouldn’t be a surprise that my inbox is overrun with bland, generic emails. Here are several strategies to improve your email marketing program.
With the holiday shopping season about to begin, this is the perfect time to share expectations for the end of the year. Here are several ways to get ready for the busiest time for retailers.
The holiday shopping season is the ecommerce version of the Boston Marathon’s Heartbreak Hill. It’s a season that will challenge retailers, stress them, push them to their limits and, many times, either make or break them. Here are three trends that will get you ready for the holiday shopping season.
Voice assistants appear to be poised to be the next big thing. After all, outside of emojis, speech is the most natural way to communicate. See what voice ordering means when it comes to browsing for items today.
Balancing consumer expectations against the realities of online retail is complex, but you can develop a more robust personalization program, especially when it comes to email marketing. Here are a few steps you can take to meet customer expectations in your email marketing strategy.
Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor those into their marketing emails. Here is how you can bridge the online-offline personalization gap.
We talk about omnichannel and the customer experience, how to make it simpler is step one, making it easy to pay is the key to conversion. Here is why mobile is killing the checkout form and what you should know to make the overall experience an easier one.