Greg Zakowicz

Greg.Zakowicz@bronto.com

Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto, a sophisticated marketing automation platform that helps marketers grow revue through targeted email, mobile and social marketing. With more than a decade of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. His subject matter expertise stems from staying on top of the latest retail, email marketing and consumer trends, and from his experience in providing commerce marketers from top firms with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

How Retailers Are Redefining the Shopping Experience

| Greg Zakowicz

Technology has changed the face of retail. It has affected how consumers shop and interact with brands. As ecommerce is growing, U.S. consumers say they still prefer to purchase from a physical store even if the same product is offered online. Technology has created the expectation of convenience and it also has provided the means to deliver it. Here are how these retailers are redefining the shopping experience.

Is Google Trying to Kill the Mobile Popup?

| Greg Zakowicz

As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.

How Consumers Across the Globe Shop and Buy Online

| Greg Zakowicz

Consumer technology is constantly evolving, reshaping the way retailers and consumers interact on a daily basis. These changes force retailers to provide functionality that allows consumers to easily make purchases on their device, or devices, of choice.