Greg Zakowicz

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Greg Zakowicz is a senior ecommerce expert at Omnisend, an omnichannel marketing automation platform. Prior to Omnisend, Greg was a senior commerce marketing analyst at Oracle unit NetSuite, having worked at Bronto Software before it was acquired by NetSuite in 2015. With more than a decade of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. His subject matter expertise stems from staying on top of the latest retail, email marketing and consumer trends, and from his experience in providing commerce marketers from top firms with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

3 Holiday Trends: Prepare for the Marathon, Not a Sprint

| Greg Zakowicz

The holiday shopping season is the ecommerce version of the Boston Marathon’s Heartbreak Hill. It’s a season that will challenge retailers, stress them, push them to their limits and, many times, either make or break them. Here are three trends that will get you ready for the holiday shopping season.

Alexa, Order Me Browserless Commerce

| Greg Zakowicz

Voice assistants appear to be poised to be the next big thing. After all, outside of emojis, speech is the most natural way to communicate. See what voice ordering means when it comes to browsing for items today.

Why Mobile Payments Are Killing the Checkout Form

| Greg Zakowicz

We talk about omnichannel and the customer experience, how to make it simpler is step one, making it easy to pay is the key to conversion. Here is why mobile is killing the checkout form and what you should know to make the overall experience an easier one.