If 2020 was the year of ecommerce growth, 2021 will be the year of the ecommerce experience evolution. Customers will increasingly dictate how, when and where they want to shop, and retailers need to pivot fast to offer them more channels and more convenient choices. Based on that, here are 3 trends to watch in 2021.
Hauke heads the global customer success team at commercetools. In this role, he works closely with commercetools’ customer’s e-commerce experts, heads of IT departments, developers, stakeholders, and C-level executives to make sure they get the support they need to reach their goals. With more than 10 years of hands-on expertise, Hauke is passionate about driving business growth. Prior to joining commercetools in 2017, Hauke held several consultant and software developer positions, all within the tech industry.