Shop Yellow to drop co-op catalog
Matt Jackson is betting that you have a copy of the Yellow Pages sitting next to your home phone and that you use it on a regular basis. Jackson doesn’t
A bumper crop of food catalog buyers
A hot trend in the food catalog category is offering prepared gourmet meals. But catalogers that sell traditional food gift items ranging from fruits and
Setting S&H fees
When it comes to shipping and handling fees, one thing is clear: Consumers expect to pay a fair price for the delivery of their purchases. But they don’t want to do any work.
Gander Mountain ruling paves path for direct launch
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Shop Yellow to Drop Co-op Catalog
Matt Jackson is betting that you have a copy of the Yellow Pages sitting next to your home phone
ABC Office Launches Catalog
After 27 years of selling its high-end office supplies through a showroom in Utah and 11 years on the Web, ABC Office has finally entered the world of catalogs.
Gander Mountain Wins Right to Use Logo, Name in Direct Marketing
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Outdoor enthusiasts grow slow but steady
Two-thirds of the American population participates in outdoor activities ranging from hunting and fishing to camping and hiking, accounting for $33 billion
MacKenzie-Childs on the block
MacKenzie-Childs is seeking a new owner. Owner/CEO Pleasant Rowland announced to employees on June 13 that she will begin exploring the ceramics manufacturer/marketer’s
Playmobil relaunches 10 international sites
Playmobil isn’t playing games with its international Websites anymore: The $2 billion toy manufacturer last fall relaunched 10 international sites in five languages to better focus on expanding into new markets and maintaining a consistent brand image.