Penzeys Cooks Up Magazine
The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based
Colonial Candle Breaks into Catalogs
Oshkosh, WI-based manufacturer/wholesaler Colonial Candle ventured into new territory in October with a 16-page consumer catalog touting its scented candles
Black Box Launches Security Spin-off
Networking products and services cataloger Black Box Corp. is trying to make the world a little safer with the products featured in its 260-page security products spin-off.
Miles Kimball Parent Launches Title
Oshkosh, WI-based manufacturer Colonial Candle ventured into new territory in October with a 16-page catalog touting its scented candles and potpourri. The launch is a continuation of Greenwich, CT-based Blyth’s foray into the catalog industry
Transcat Taps into Supplements
During the past two years, Rochester, NY-based Transcat moved away from aggressively prospecting with its 800-page master catalog, cutting its circulation
Live from GIPC: Minimizing Risk with Research
We all know the importance of conducting research before jumping headlong into a new marketing plan. But not all marketers know the true value of research nor how best to apply it.
Life from GIPC: User Experience and the Bottom Line
No one uttered the sentence
Live from GIPC: Load Test Tips from Circuit City
Circuit City learned the art of testing its Website the hard way. In a session at Monday
ForestEthics Dresses Down Victoria’s Secret
San Francisco, CA-based ForestEthics is aiming to expose lingerie cataloger Victoria’s Secret and parent company
Live from Shop.org: Learning To Put the Customer First
Anaheim, CA–After noting that it has a small portion of highly profitable customers and a small portion of destructive customers, St. Paul, MN-based Best Buy is beginning to use segmentation to boost its online and in-store sales.