For retailers, cross-border ecommerce is an easy, low-cost way to enter new markets. But to take advantage of this massive opportunity you need efficient product data management solutions to ensure what you sell is useful and relevant to customers worldwide. These best practices will help you increase global sales and decrease returns.
Fred de Gombert
Fred de Gombert is the CEO and co-founder of Akeneo, a leading product information management platform. Prior to founding Akeneo, Fred was the ecommerce director at Smile, the largest open source system integrator in Europe.