Hunter Thurman

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Hunter Thurman is president of Alpha-Diver, the market research firm that applies neuroscience to more deeply understand marketplace behavior. The firm’s neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain, measure and predict consumer behavior. Clients include McDonald’s, Coca-Cola and Kellogg’s, among dozens more.

consumer behavior feature

Consumer Behavior: The Not-So-Secrets

| Hunter Thurman

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is relatively well understood in academic circles, it becomes murkier in the context of marketing science. Here’s how to understand it better.