Ian McRae

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Ian McRae is the Director of Content for Multichannel Merchant at Access Intelligence, a multi-million dollar, leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions to nearly a dozen key global market sectors. Ian has over 16 years of experience putting together engaging content and speaking faculties for dynamic industry-leading events spanning marketing, ecommerce, and financial services. He holds a BA in Journalism from the State University of New York at Oswego.

sustainability green building feature

Retailers’ Real Appetite for Sustainability

| Ian McRae

A new global study by IBM found that 61% of CPGs and retailers are purposefully aligning sustainability and operational goals: 77% said sustainability investments will accelerate business growth. Luq Niazi, a global managing partner at IBM Consulting, talks about how companies are allocating resources for sustainability, and how to communicate your efforts to consumers without greenwashing.