Jake Loveless
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Jake Loveless has had a twenty-year career of making technology go faster. From low latency trading systems on Wall Street to large-scale web platforms for the Department of Defense to microwave networks for telecommunication companies – he has helped propel software to new speed limits. Today, Jake runs Edgemesh, a global web acceleration company. Edgemesh enhances any browser, on any device, with intelligent client-side caching, enabling ecommerce brands to deliver 20-50% faster page loads.
Unfortunately, the increase in ecommerce has led to a wave of all kinds of bad actors. In 2020 alone, online retailers lost over $3.8 billion to click fraud on ecommerce ads. To stop click fraud, brands must be knowledgeable about it, learn why they tend to be the primary targets, and be aware of the various schemes.
Headless ecommerce is driven by developers and appeals to developers. Despite years of effort and billions of dollars, the customers (CMOs, ecommerce executives) aren’t ready to abandon their existing functional solutions. For ecommerce, two factors hold back adoption — one pertaining to the platform and one to the mid-market.
Website performance can be a complex topic, and with Google now throwing even more jargon into the mix (Core Web Vitals, anyone?) it’s easy to get lost. Here’s a breakdown of how page speed works, what metrics to pay attention to in order to retain consumers, and how to bring performance marketing into your CMO arsenal.