List Watch: Dealing From a Card Deck
Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles
Taking a shine to gay lists
Mainstream direct marketers are increasingly tapping gay-community lists, and with good reason: Consumers identified as part of the gay market tend to
Online list shopping update
With the mach-speed changes occurring in Web delivery of information, it’s time to take another look at the list business online (see “Lists in space,”
Are SOHOs worth it?
The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing