Jasmine Brown

jbrown@accessintel.com

Satisfaction Guaranteed: Why a Little Reassurance Goes a Long Way in E-commerce

| Jasmine Brown

Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers don’t complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure you’re offering customers the reassurance and guarantees they need to browse and buy confidently.