As the world of commerce becomes increasingly omnichannel, the boundaries that once clearly separated ecommerce markets have begun to fade away. Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in siloes, today’s connected commerce experiences have created a new selling environment: B2B2C.
Jeff Coon is the Director of Solution Architecture at Capgemini DCX NA. He has spent the last 18 years in B2C and B2B e-commerce, helping some of the world’s leading brands achieve their retail potential online. When he’s not working, he’s chasing after his two rowdy young sons or playing nerdy board games. He can be found at https://www.linkedin.com/in/coonjeff/