Adaptive Marketing in Retail: Time to Change the Channel
For decades, retail marketers have been forced to take a channel-centric approach to communicate with their customers. Here are several ways retailers can adapt to the rapid changes in retail.
Jeff Hassemer
Jeff Hassemer is chief strategy officer for campaign management and real-time marketing software company Alterian. He is a widely published author and expert source in marketing technology, known for his thought leadership and notable product achievements in the areas of Customer Experience, Marketing Technology, and Advertising Technology solutions. Twitter: @jhassemer Linked in: https://www.linkedin.com/in/jeffhassemer.
8 Steps to Successful Analytics for Retail Marketers
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.
Making a Case for SaaS
What makes an application software as a service or SaaS? There seems to be a lot of confusion about what this means