For decades, retail marketers have been forced to take a channel-centric approach to communicate with their customers. Here are several ways retailers can adapt to the rapid changes in retail.
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.
What makes an application software as a service or SaaS? There seems to be a lot of confusion about what this means