Jeff Hassemer, Author at Multichannel Merchant

Jeff Hassemer

Jeff Hassemer is chief strategy officer for campaign management and real-time marketing software company Alterian. He is a widely published author and expert source in marketing technology, known for his thought leadership and notable product achievements in the areas of Customer Experience, Marketing Technology, and Advertising Technology solutions. Twitter: @jhassemer Linked in: https://www.linkedin.com/in/jeffhassemer.

Adaptive Marketing in Retail: Time to Change the Channel

October 23, 2017 | Jeff Hassemer

For decades, retail marketers have been forced to take a channel-centric approach to communicate with their customers. Here are several ways retailers can adapt to the rapid changes in retail.

8 Steps to Successful Analytics for Retail Marketers

August 17, 2017 | Jeff Hassemer

In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.

Making a Case for SaaS

April 29, 2009 | Jeff Hassemer

What makes an application software as a service or SaaS? There seems to be a lot of confusion about what this means