Ludwig Offers Tips to Enter “Supercharged Selling State”
George Ludwig, a nationally known keynote speaker, has more than 25 years of sales, sales management, and sales training experience, including five years of presenting his sales success seminar all over the country. As sales trainer, coach, and corporate consultant, Ludwig trains over 10,000 people per year from various corporations and associations. Yet even Ludwig says, “Selling is scary. If you doubt it, you’ve never stood before a dour-faced prospect, stomach churning and palms sweating, images from recent rejections swirling in your mind like some tornado of self-loathing.” Of course, he’s not talking about himself; he’s talking about you. But in his new book, Power Selling: Seven Strategies for Cracking the Sales Code (Dearborn Trade Publishing, 2004, ISBN: 0-7931-8571-8, $19.95), Ludwig offers some tips to help “Supercharge Your Selling Skills” and overcome the fear that, he says, is all in your mind.