If you really want to take your private label brands to the next level, embrace empathetic marketing in all that you do. This is especially true when it comes to creating a meaningful digital presence that builds relationships and drive sales. Shelf placement and pricing strategies alone won’t get private label products into shopping carts.
Jennifer Kenyon is an Organic Search Director at Catalyst/GroupM and has over 10 years of experience in the Search Engine Marketing industry. Jennifer has worked with many Fortune 500 clients during the span of her career in a wide range of industries including CPG, pharmaceutical and luxury retail in order to maximize their search performance and drive business results.