Jenn Muller

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Jenn Muller is the Chief Marketing Officer at GiftNow, a Synchrony solution, where she leads all aspects of marketing for their GiftNow Gift Experience Management platform. Jenn spent 25 years with GE Capital and Synchrony in various sales, marketing and leadership roles.

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Digital Gifting: Lessons Learned During the 2020 Holidays

| Jenn Muller

No matter the hurdles placed in front of them, many retailers and consumers are trying to create digital gifting experiences that enable people to create strong connections. It should not be an on/off switch to maximize holiday shopping opportunities but a strategic part of a retailer’s overall ecommerce strategy.