Jim Hertel
Jim Hertel leads analytics at Inmar. His strategic use of data and shopper analytics can be found in Inmar’s analytic products and systems. Jim’s rich experience in consumer goods marketing, food retailing and economics makes him a frequent contributor to thought-leadership panels, associations, and publications such as FMI, NGA, GMA, Time Magazine, NY Times, Supermarket News, Progressive Grocer, Grocery Headquarters, Consumer Goods Technology and The Wall Street Journal.
Webster’s New Collegiate Dictionary defines personalization as “The action of designing or producing something to meet someone’s individual requirements.” But for retailers facing myriad challenges to growth and profitability, a more applicable definition would be “an imperative for succeeding in a consumer-controlled marketplace.”