Jimmy Duvall

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Jimmy Duvall is the Chief Product Officer at open SaaS ecommerce platform BigCommerce where he leads the global product organization, overseeing all aspects of product management, design, strategy and program management. During his time at BigCommerce, Jimmy has transformed the product and company strategy from a single-segment focus on small business to an open SaaS ecommerce platform serving small business, mid-market and large enterprise customers.

Large Brands Going DTC, But Hurdles Remain

| Jimmy Duvall

On the surface DTC seems like a no-brainer: Cut out the middleman, increase margins, gain customer insights in an increasingly crowded retail marketplace. However, this pivot will still be difficult for larger brands. Let’s take a look at some of the roadblocks and lessons retailers can learn from those who have been successful. 

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Why 2017 is the Time for SMBs to Prioritize Site Security

| Jimmy Duvall

Advances in technology enable us to do amazing things, among them the ability to buy almost anything you want online. With the rise of online shopping, we’ve seen an astronomical increase of personal data available online, and as a result there are now more fraudsters and thieves making careers out of stealing others’ data than ever. With small businesses, a breach could be catastrophic. Here is how small to medium-sized businesses can protect themselves from security breaches.