On the surface DTC seems like a no-brainer: Cut out the middleman, increase margins, gain customer insights in an increasingly crowded retail marketplace. However, this pivot will still be difficult for larger brands. Let’s take a look at some of the roadblocks and lessons retailers can learn from those who have been successful.
Advances in technology enable us to do amazing things, among them the ability to buy almost anything you want online. With the rise of online shopping, we’ve seen an astronomical increase of personal data available online, and as a result there are now more fraudsters and thieves making careers out of stealing others’ data than ever. With small businesses, a breach could be catastrophic. Here is how small to medium-sized businesses can protect themselves from security breaches.