John Roswech
John Roswech is a media and technology industry leader with over 25 years of experience working with the world’s largest brands, retailers, media companies and technology providers. He is currently Executive Vice President, Brand Solutions at Criteo, a commerce marketing technology company. At Criteo he is responsible for leading the commercial operations of the sponsored product solution globally. John was previously CRO at Hooklogic and was integral in the acquisition and integration of HookLogic into Criteo. Prior to HookLogic, John worked for Jingle Networks, Inc., where he served as President and guided the growth of free directory assistance service 800-FREE-411. Prior to Jingle Networks, John served as Vice President of Sales of pioneering ad server, Atlas Solutions (aQuantive). John graduated with a business degree from the University of Maine. John currently serves on several not-for-profit boards including the Hudson Farm Foundation and Beyond the Walls.
Father’s Day can give your sales numbers a big bump, as long as you plan for the best ways to reach shoppers in the final weeks before the big day. With a few strategic moves, you’ll master the course from first search to the final moment of purchase. Here are some effective tools that increase customers’ visibility throughout their journey, thereby maximizing your opportunities.
Mother’s Day is one of the most popular gift-giving holidays in the U.S. Yet, unlike Christmas, it tends to be much more of a last-minute-shopping occasion. Here are several ways retailers can reach those last-minute shoppers.