As shoppers are back in stores, retailers now need to determine which COVID innovations they will keep and how those measures will mature over the long term. This will help maximize the value of COVID innovations, bringing the benefits of digital to brick-and-mortar and scaling capabilities to accommodate long-term needs.
Jon Reily is the Senior Vice President of Commerce Center of Excellence at Bounteous and leads the company’s commerce thought leadership and strategy team. A successful industry futurist and trend forecaster, Reily is a 25-year commerce veteran who founded and sold two successful companies in the first dotcom boom of the 1990s. Previously he has held senior leadership roles with Dentsu, Publicis and Amazon.