Often the focus in direct mail is on the main attributes: Offer, creative and database. Most marketers focus on these to generate a higher response for their campaigns. While essential, other elements of a mailing campaign you may not have considered can be instrumental in generating at greater ROI. Here are 8 tips to consider.
Josh McCaully is Managing Director Solutions Architecture for GrayHair Software. For the past 20+ years, Josh has gained a deep knowledge of the challenges that enterprise mailers and mail service providers face in the areas of postal operations, data management, and campaign success. He is a leading postal expert in operations and campaigns of the large mailers and their vendors, delivery optimization and data analytics.