Julie Poast


Julie Poast is Director of Campaign Solutions for Valassis. She has over 17 years of Marketing experience specializing in many aspects of marketing, from brand management and new product development to content marketing, promotion and lead generation.

Motivating the Dynamic Shopper Along Their Path to Purchase

| Julie Poast

Engaging (or even reaching) the constantly-connected, multi-tasking consumer is not an easy feat. It’s even harder to understand the impact your advertising and marketing efforts have on moving this dynamic shopper toward purchase. Here is how this type of shopper goes through the path to purchase.