Your online pricing policy protects your margins and ensures customers have a consistent experience with your brand, wherever they buy. So, when a seller violates your policy, it hurts your bottom line and can have a lasting impact on brand perception. Here’s are 5 steps you can take to address violations of your online pricing policy.
Justin has over 20 years of experience in ecommerce and has spent most of his career educating manufacturers about effective strategies for conducting business online. Throughout his career, he has been intimately involved with understanding and supporting minimum advertised price (MAP) policies and was the co-founder of ORIS Intelligence, recently acquired by PriceSpider. As vice president of product for PriceSpider, Justin leads the product team responsible for features and design of the company’s brand integrity product suite, which helps manufacturers easily, effectively protect their brand equity. The platform helps enforce price policies and ensures retailers are using the proper content.