Kate Prohorchik

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Kate Prohorchik is a Technology Observer at Iflexion. She combines business development, marketing and sales backgrounds in the retail IT industry. For the last 8 years, she’s been helping brick-and-mortar as well as digital retailers embrace disruptive technologies and adapt to the new customer-centric reality. Now her expert voice finds its way into her articles on transformative effects of digital innovations in the retail industry.

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State-of-the-AR Retail: Where’s Its Biggest Value?

| Kate Prohorchik

By 2025, the global augmented and virtual reality market is predicted to reach $814.7 billion, in no small part due to the rapid commercial adoption. For marketers and retailers, this booming, increasingly accessible technology with numerous applications can be especially attractive.