Kate Prohorchik
Kate Prohorchik is a Technology Observer at Iflexion. She combines business development, marketing and sales backgrounds in the retail IT industry. For the last 8 years, she’s been helping brick-and-mortar as well as digital retailers embrace disruptive technologies and adapt to the new customer-centric reality. Now her expert voice finds its way into her articles on transformative effects of digital innovations in the retail industry.
By 2025, the global augmented and virtual reality market is predicted to reach $814.7 billion, in no small part due to the rapid commercial adoption. For marketers and retailers, this booming, increasingly accessible technology with numerous applications can be especially attractive.