Katie May
Katie May is CEO of ShippingEasy, a one-solution, cloud-based ecommerce hub for order management, shipping, fulfilment, inventory management, and email marketing. Prior to ShippingEasy, Katie founded kidspot.com.au, the largest website for mothers in Australia and New Zealand, eventually selling the company to News Corp. Katie was also an executive for seek.com.au, and as CMO was part of the executive team that saw the company through its initial public offering, which ended up being the most successful internet IPO in Australia to date.
If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.