![dnvbs AARMY feature](https://multichannelmerchant.com/wp-content/uploads/2021/02/aarmy-feature-300x159.jpg)
DNVBs: Five Lessons Learned by a Fitness Brand
When COVID hit weeks after AARMY opened its gyms in New York and LA, it had some inherent advantages to successfully adapt to temporarily being a digital brand. To execute, AARMY went into beast mode. Examining AARMY’s transition reveals five lessons it took from DNVBs that were pivotal in maxing out its opportunities.