When COVID hit weeks after AARMY opened its gyms in New York and LA, it had some inherent advantages to successfully adapt to temporarily being a digital brand. To execute, AARMY went into beast mode. Examining AARMY’s transition reveals five lessons it took from DNVBs that were pivotal in maxing out its opportunities.
As Managing Director of the Americas at TLGG Consulting, Katrin helps her clients navigate the digital age, advising some of the world’s leading companies on digital strategy, business model innovation and organizational transformation. Prior to joining TLGG, Katrin co- founded Lufthansa’s Innovation Hub, making her one of the first intrapreneurs of her generation in Germany and beyond. Previously, Katrin was Lufthansa’s Head of Global Business Innovation. With a proven track record of pushing boundaries, Katrin shares her humanistic and humorous perspective on corporate innovation and digital transformation, women in leadership and female empowerment as well as diversity and intercultural competence.