With the pandemic lingering and most of us unsure of what “normal” looks like anymore, it’s a good time to consider what’s on tap for 2021 holiday shopping. Some themes remain from 2020 while a few new ones have emerged. Our best description of what to expect this time around? …let’s call it Unprecedented 2.0.
It’s been a wild year for retailers. The homestretch of 2020 finds most of them hoping to over-perform and make up for time and money lost to the COVID-19 crisis. Do American consumers have enough left in the tank (and the bank account) to provide a much-needed boost? Let’s examine that question by looking back to October.