Lisa Wehr

How Real-Time Search is Changing Social Media

| Lisa Wehr

Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.

Social Media is Swell, But Don’t Forget the Basics

| Lisa Wehr

People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can

Fundamentals of Facebook

| Lisa Wehr

When used properly, a Facebook page can be a very effective means for merchants to communicate with their audience on a unique and personal level. Here are some best practices.

Dos and Don’ts of Twitter

| Lisa Wehr

Search and social have collided, and now they affect one another. Not only is search now social, but it also possesses its own unique voice