The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with
When it comes to catalog design, there are numerous pros and cons to using models. Done right, model photography can considerably enhance your presentation
Small catalog companies face challenges that larger mailers don’t encounter, due to the lack of economies of scale. For this reason, smaller catalogers
In simple terms, a catalog is a group of products showcased and sold on the printed page. How you present that merchandise, however, will determine your
It’s a miracle that selling with a catalog works at all that in this world of skepticism a customer is willing to risk his money on a product he has seen
Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing
