Maria Pergolino
Today, ecommerce is a necessity for every kind of organization, a way to reach out directly to your partners, customers, and expand your business (and brand!) exponentially. Here is what you can expect as ecommerce continues to evolve over the next few years.
Proficient machine learning technology can help B2B merchants perfect their ecommerce platform. Here are several ways machine learning technology can help you build a successful B2B ecommerce system.
The B2B revenue cycle is not changing, it has changed. 92% of B2B buyers say that they prefer to buy online, while Gartner analysts estimate that by 2019, 41% of all revenue across all industries will come from digital channels.
If companies hope to keep their customers coming back, their first priority needs to be placed on customer experience. Here are 4 important areas companies must focus on to create the experience that customers now expect.
The world, especially the marketing world, has become a little obsessed with data, and for good reason. While much of the possibilities are still in the realm of imagination, big data can be used to tell the customer story much more effectively than simple research and intuition.
Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.
At first glance, ‘sales automation’ isn’t a term that screams out ‘customer success.’ Growing a deal, and speeding it along, may seem like an advantage for the sales team alone. In practice, it’s a more valuable tool that demonstrates the importance of your customer’s needs on a deeper level.
We are in the middle of rapid change; accelerating business, ubiquitous information, digitalization of our tools, and evolving relationships both inside and out of our company. Here are some tips to help drive sales for your business.
As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.