Mark Aronoff
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Mark is the Senior Vice President of Sales and Growth at Marketing Evolution, where he oversees all aspects of the customer acquisition experience to ensure customers achieve more profitable returns on their media spend using data-driven solutions. He touts a wealth of experience helping enterprise marketing teams solve complex business problems by developing and implementing processes for optimization, building comprehensive customer journeys, and acting as a voice for marketers everywhere.
Instead of examining their funnel from a sales or marketing-focused perspective, marketing and sales need to work together to examine how both of their activities contribute to conversions. This perspective, called full funnel optimization, is essential to maximizing your business’s revenue.